The Riboli Wine Family, owners of Stella Rosa Wines, tapped us to build a fully serviced mobile
activation program for their off-premise, on-premise, and non-premise events and
sponsorships. The Stella Rosa Magic Bus was born. The original unit traveled across 40 states
from Key West to Seattle and everywhere in between, accruing 50,000+ road miles and millions
of endearing consumer impressions.
Campaign Highlight: The original program proved so successful that the brand asked us to build
three more units so there are Stella Rosa Magic Buses traversing all four corners of the country.